Dr. Joseph W. Labrie's lab at Loyola Marymount University focuses on addressing underage drinking among college students by researching and developing interventions that engage parents in prevention efforts. The lab is working on creating effective Parent-Based Interventions (PBIs) that do not rely on monetary incentives, ensuring that parents can support their children regarding alcohol use during the transition to college. Their innovative approaches aim to use technology, such as apps and email campaigns, to provide parents with the necessary tools and information to encourage responsible drinking behaviors in their children.